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Charm · 2329 2nd Ave. N. Birmingham, AL 35203 · 205.322.9023 · charm@charmonsecond.com · Mon-Sat 10AM-6PM

Charm is a boutique located in Downtown Birmingham, Alabama. We offer new, vintage and handmade jewelry, handbags, scarves, art and other gifts. We also pay cash for your vintage and new costume jewelry and accessories. Please come see us, we are located at 2329 2nd Avenue North across from Urban Standard. Click here for directions. Become a fan of Charm on Facebook.

What people are saying about Charm:

  • “Many stores in the Birmingham area sell accessories. Few do so with such style.”Magic City Post, December 10, 2010

  • “Charm is like an authentic Anthropologie.”Birmingham Mom, December 9, 2010

  • “Owner Chatham Hellmers searched estate sales to find many of her jewelry pieces, often reworking the items into one-of-a-kind accessories. She also offers artwork at prices so low you'll check the price tag twice.”Southern Living, September 2010

  • “Even more striking than Charm’s statement-making jewelry are its reasonable prices. Items that could fetch hundreds of dollars sell for $30 to $40 here.”Second Avenue is Open for Business, Birmingham Weekly

  • “It is fresh, fun and it embodies downtown–girl style.”Birmingham IN Guide 2010

  • “…what Chatham Hellmers sells is exactly the kind of thing that lovers of little shops love to shop for.”Charm to Spare, Black and White

  • “ As if the store was not charming enough, purchases are wrapped to take home in vintage popcorn bags.”My Scoop

  • “…not only are the store and its contents positively yummy, they are also inexpensive. For the price you might get a made-in-china necklace at Target, you can acquire something distinctive and attention-grabbing, hand-picked by someone with yeah-baby taste.”Charming Charm Charms, Dori Decamillis

Charm is now the backdrop in the introduction portion of the online videos at Cooking Light!